The event welcomed an exclusive crowd of 110 influencers, collectively reaching an impressive 30 million plus followers, giving Poco Vino major visibility across the lifestyle and social scene.
In the lead up to the event, Poco Vino featured in curated PR send-outs, creating anticipation and setting the tone for a vibrant collaboration. On the day, our little wines were front and centre — served across every bar on deck and even showcased within floral arrangements to perfectly complement our signature Poco colours.
Influencers, including Tammy Hembrow (16.8 million followers) and Jessica Bader (408 thousand followers), sipped Poco Vino as the sun set over Sydney Harbour, capturing iconic golden hour moments that lit up social feeds and amplified our brand to highly engaged audiences.
With our wines positioned alongside Runaway The Label’s trend-driven, influencer-loved designs, the partnership seamlessly aligned two brands that celebrate confidence, fun and effortless style. The result was a collaboration that not only elevated the celebration, but further cemented Poco Vino’s place within the fashion-forward social scene.
